CASE STUDIES

See Proof for Why TruckSide Advertising Works.

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Political - Florida Bullet Train

KEY CHALLENGES

  • Very Little Marketing Budget

  • Prior to TruckSide Ads, campaign numbers down by 18 points

  • Little Public Awareness

THE MAGELLAN STRATEGY

  • Launched a 150 fleet truck to service Florida

  • Developed 8 week affordable TruckSide campaign to increase public awareness

  • Designed and executed media strategy to elevate votes to promote Bullet Train initiative

RESULTS

Momentum swung from down 18 points to a lead of 5 points for the amendment

Within SEVEN days, the double-digit deficit was erased

“Armed with little or no major advertising budget during the Florida general election in 2004, the Save the Bullet Train campaign utilized Truckside “fleet” Advertising as its lead and virtually only media vehicle. Down by 18-points the Save the Bullet Train campaign launched a 150 vehicle “fleet” 30 days prior to the general election---and within less than a week the double digit deficit was erased and the momentum swung to a lead of 5-points. The shift of voter intention on the amendment over such short period was truly unbelievable. The polling data was collected by our contracted campaign researcher, and with no other form of media in place there was nothing else to credit the tremendous shift in voter intention on but the Truckside “Fleet” Advertising campaign effort.”

Ken Walton – Manager – Save the Bullet Train Camp

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PEOPLE PC

PeoplePC, a computer marketer, decided to measure the effectiveness of its seven-month TruckSide campaign. They commissioned The Singer Group, Inc. to conduct a study.

MARKETS CHOSEN

Detroit & Minneapolis

STRATEGY

PeoplePC ran traditional print and broadcast programs in both markets.

DIFFERENCE

Supplemented the Detroit media plan with a TruckSide campaign.

KEY FINDINGS & RESULTS

30%

Increased awareness (50% within target demographic) Nearly double the positive perception of the PeoplePC brand.

56%

Said that when they see an ad on the side of a truck, they think the company advertising is successful.

67%

Said that they believe the advertised product is bought and used by their neighbors

Source: OAAA